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Business Model Generation

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What is the book, Business Model Generation, about and what are the authors telling us in it?

The book, Business Model Generation, helps define the key elements which lead to great entrepreneurial ventures. The main purpose of the book is to help companies devise great strategic plans for a successful future; highlighting all the factors which determine the success and failure of businesses today. Whether the business seeks out to start up a new venture or whether a business has hit a stagnant point in a harsh competitive environment, the Business Model Generation helps the readers devise a new strategy and identify where or how to turn the boat into a different direction.
The writers of the book, Alexander Osterwalder & Yves Pigneur, have compiled the data which has been co-created by practitioners from around 470 different countries. The co-creators have dedicatedly conducted great research and successfully devised the strategy to help entrepreneurs start up a business effectively and efficiently.
The book is about designing a business model and defining the key factors which determine the success and failure of a business. Each and every company has a business model defined implicitly or explicitly in some way or the other. When such people are not aware of how to perfectly undergo such a practice, generate a business model, they seem to miss out on some factors.
The above mentioned negligence can lead to a great loss and often towards failure at times. The authors of this book tell us the most important elements which companies have to look upon before devising a strategy and also the ways to design the strategies in accordance to the factors defined in the business model.
As the title of the book goes, Business Model Generation, the authors mainly focus on the key elements which need to be highlighted and given a great amount of attention.
The book promotes the business model canvas as a template of an optimal business model. The business model canvas has been designed in a fashion in which all the important factors which require keen attention are all presented in a single layout. A single layout is highly necessary before starting up an entrepreneurial venture or devising a strategic plan as then all the key factors are given an optimum amount of attention and none are neglected.

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Ketersediaan

R00084

650.1 OST b

Perpustakaan (Rak 650)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

650.1 OST b

Penerbit

Kanada : John Wiley & Sons,inc., 2010

Deskripsi Fisik

277 hlm.:ilus; 19 cm

Bahasa

English

ISBN/ISSN

978 047 087 6411

Klasifikasi

650.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Bisnis, Model

Info Detail Spesifik

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Pernyataan Tanggungjawab

Alexander Osterwalder

Versi lain/terkait

Lampiran Berkas

Komentar

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